DESCRIPTION
This project involved the design and development of a mini-website within Prodalam's homepage, focused on making it easier for customers to quote and purchase perimeter fencing solutions. The platform allows users to select and calculate the materials needed for large-scale fencing projects, including mesh, posts, accessories such as electric gate motors, and different types of gates.
The main goal was to improve the user experience by simplifying the quoting process, educating customers about available products, and connecting them with a specialist for personalized advice.
CUSTOMERS
Builders and Contractors
Professionals who require customized solutions for large construction and real estate development projects.
Rural Land Owners
Clients looking for fences to delimit and protect their land.
Industrial Companies
Businesses that need security and space delimitation in their facilities.
Institutions and Municipalities
Government or public entities requiring fencing solutions for urban spaces or public facilities.
USER FLOW
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To develop this detailed flow, we analyzed several key aspects:
User Behavior
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We consider different types of users (new vs. returning)
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We evaluate multiple visit objectives (explore, quote, see examples)
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We identify critical decision points
Business Objectives
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Converting visits to quotes
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Collecting customer information
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Facilitating contact with specialists
Necessary Functionalities
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Materials Calculator
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Product catalog
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Quotation system
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User registration
Points of Contact
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Registration forms
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Requests for quotation
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Confirmations
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Follow-up by specialist
This analysis led to the flow that combines intuitive user experience with effective business objectives.
The user flow on the minisite looks like this:
Initial Entry
The user arrives from the Prodalam home page
If this is your first visit, watch an introductory video.
If not, go directly to the main page
Main Routes
Catalog: Explore products filtered by category and see details
Calculator: Enter measurements, specify terrain and select materials
Example Projects: Review gallery and details of completed projects
Quotation Process
Add products to the cart
If you need to register, please complete the form.
Receive a quote summary
Request contact
Receive confirmation
Ending
A specialist contacts the client
Additional services are being reviewed
The purchase process is closed
RESULTS
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Increased customer conversion by facilitating the quoting process.
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Improved user experience by reducing friction in selecting and purchasing materials.
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Optimizing customer service time, allowing specialists to focus on specific cases instead of answering general inquiries.
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Increased sales of additional products and services thanks to personalized recommendations.